Taraneh Enayati; Mahnaz Dazdari
Volume 2, Issue 2 , April 2014, , Pages 120-107
Abstract
Organizational image is one of the most important factors in growth or retardation organizations. Organizations should strive to know and understand your image and are looking for ways to improve this image,because by creating a positive image can achieve the highest levels of achievement. The present ...
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Organizational image is one of the most important factors in growth or retardation organizations. Organizations should strive to know and understand your image and are looking for ways to improve this image,because by creating a positive image can achieve the highest levels of achievement. The present study was conducted to identify corporate image of the University in order to propose a suitable model. The aim of this study was to scrutiny and review records related research theory and literature, and thus components of corporate image was extracted. Then, the extracted components of the survey were faculty members of Golestan province to reinforce the importance and priority review and dimensions of each component are identified. Research on the purpose and terms of descriptive, exploratory study that was done through factor analysis and structural equation.The findings showed that enterprise image at the University of Golestan province has 14 dimensions and 72 components. Among the 14 after corporate image that includes the University of technology, management, operation research, communication and media skills, public relations performance, physical environment and symbols of the university, teaching performance, quality of facilities and services, workplace, reputation and academic background, Stock Relations human, innovation, cultural activities and future financial prospects, technology has the highest priority in the formation of the model.
